December 03, 2008
UTNE READER

Graphic Activist

A Zimbabwean designer’s political posters hit you in the gut

Globalisation by Chaz Maviyane
poster by Chaz Maviyane
Article Tools

When controversial Zimbabwean president Robert Mugabe announced in May 2000 that elections would be held in June, giving the opposition party little time to launch a campaign, Zimbabwean graphic designer Chaz Maviyane-Davies began a month of “graphic activism.” Each day, he created one or two politically charged posters to counter ensuing voter intimidation by Mugabe’s government.

Maviyane-Davies’ posters helped inspire an international community of support for fair elections in Zimbabwe. His works were posted daily to the website of the opposition party, the Movement for Democratic Change. They were also published in magazines and newspapers from South Africa to Sweden, made into screen savers, printed on T-shirts, and thrown out of vehicle windows in parts of rural Zimbabwe where the threat of state-sponsored preelection violence was high.

“I found it was the only way to keep my sanity in the center of an absurd and dangerous situation,” Maviyane-Davies says. So effective were the posters that Maviyane-Davies soon began to fear for his safety under the Mugabe regime, and in January 2001 he moved to the United States, where he is now a professor of graphic design at the Massachusetts College of Art and Design in Boston.

Aiming to reclaim the power of the poster from corporate advertisers through “creative defiance,” the 55-year-old designer creates posters that he believes will inspire hope for a more just future not only in Zimbabwe but wherever human rights violations occur.

“If design can be used to sell jeans and perfume, then I will use it to fight for democracy and against injustice,” says Maviyane-Davies, who is a curator of an exhibit of international sociopolitical posters, The Graphic Imperative, that next appears in February at the McDonough Museum of Art at Youngstown State University in Ohio.

At a time when cool postmodernism is the trend in graphic design, Maviyane-Davies’ work “hits you in the gut,” says José Nieto, a senior graphic designer at Boston’s Institute of Contemporary Art.

Motivated by a desire to portray Africa through a lens that sees more than just war and famine, Maviyane-Davies created a poster series that celebrates the essence of 12 articles in the United Nations’ Universal Declaration of Human Rights from an African perspective.

Page: 1 | 2 | Next >>



Pay Now & Save $7.97!
First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here
 

Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our Earth-Friendly automatic renewal savings plan. You save an additional $7.97 and get 6 issues of Utne Reader for only $12.00 (USA only).

Or Bill Me Later and pay just $19.97 for 6 issues of Utne Reader!